A Critical Analysis and Comparison Between Come, My Celia and To His Coy Mistress Essay Example

A Critical Analysis and Comparison Between Come, My Celia and To His Coy Mistress Paper Ben Jonson was born around June 11, 1572, the posthumous son of a clergyman. He was educated at Westminster School by the great classical scholar William Camden and worked in his stepfathers trade, bricklaying. The trade did not please him in the least, and he joined the army, serving in Flanders. He returned to England about 1592 and married Anne Lewis on November 14, 1594. Andrew Marvell was born in Yorkshire, on March 31st 1621. He travelled abroad writing poems until 1950 when Marvell became the tutor of twelve-year-old Mary Fairfax (later Duchess of Buckingham.) Around this time Marvell wrote To His Coy Mistress and many other famous poems. During his last twenty years of life, Marvell was engaged in political activities, taking part in embassies to Holland and Russia. Marvells poems were printed in 1681. Marvell died on 16th August 1678 of tertian ague. He was buried in the church of St. Giles-in-the-Fields. In Come, My Celia we gain an insight into an unequal partnership where love seems unimportant where as in To His Coy Mistress the couple are obviously in love. Come My Celia was written to try and woo a member of the opposite sex. This is quite obvious in the first couplet. Come, my Celia, let us prove, whilst we may, the sports of love(Lines 1 2). These rhymes that are used in the opening couplet are underlying the philosophy Carpe Diem or Seize the Day as some of us are more aware of. The poem is in the form of couplets with each set of lines rhyming. Jonson uses a variety of persuasive techniques throughout the poem. A number of times Jonson hints that any antics in the bedroom will be strictly lust not love Why should we defer our joys?(Line 9). He calls fame and rumour toys, trying to persuade Celia that they could just ignore the aftermath of any sexual encounter they had, as though making love means nothing to him. When Jonson writes, Cannot we delude the eyes of a few household spies? he is trying to say to Celia that they will not get caught. They will be able to avoid the eyes of a few household spies, the neighbours. Throughout this poem you can tell from the language that it is a very persuasive poem, the poet asks a lot of questions in it. The language throughout is old fashioned and as I have mentioned persuasive techniques are obvious. We will write a custom essay sample on A Critical Analysis and Comparison Between Come, My Celia and To His Coy Mistress specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on A Critical Analysis and Comparison Between Come, My Celia and To His Coy Mistress specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on A Critical Analysis and Comparison Between Come, My Celia and To His Coy Mistress specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Andrew Marvells To His Coy Mistress is a passionate, loving and free poem. It is the description of a man who has constantly been working hard at seducing a woman (his mistress). The character puts over a logical argument in order to persuade her to make love to him. It is written in a sarcastic and witty way that makes the reader wonder weather he is serious in his seduction towards her, if you please, refuse Till the converse of the Jews.(Lines 9 ; 10). He asks her if she will stay a virgin until the Jews converse, in other words, forever. This makes his mistress realise that she will lose her virginity in the end, so why not now, as it is not as extreme as changing religion. Only from the use of the word coy we gain a clear image to the type of woman his mistress is. From the title we know she is a shy, demure woman but with a coquettish side to her. She encourages his seduction to a certain point, but then when he gets too close, she backs off and seems apprehensive over her acti ons. The first stanza descriptively explains that his mistresss coyness would not be a crime if there had world enough, and time(Line 1). Marvell, or the subject whom the poem is written from, clearly thinks that it would be alright if they didnt make love if they had all the time in the world, but they dont! He compares his love to a vegetable my vegetable love should grow,(Line 11), the only difference being that vegetables cant have sex. It grows vaster than empires, (Line 12) meaning that their love is growing bigger than empires but at the same time they should make it complete by having sex. Many hyperboles are used to emphasise the mans love for his mistress, love You ten years before the flood, (Lines 7 ; 8) this clearly shows that he will love her forever no matter what happens in the mean time but it is exagerated. He claims he would happily spend a hundred years praising her eyes, and gazing at her forehead. As the main theme of this poem is sex, many physical references are made, such as two hundred to adore each breast. (Line15) The main purpose of the stanza is to compliment the mistress. He does this by using romantic exaggeration. He explains to his mistress how he truly cares for her enough to spend hundreds of years simply gazing at her. However, this leads to a problem, as there is simply not enough time available. To show how great it would be if they had enough time to waste, the quote walk and pass our long days/ by the Indian Ganges side (Lines 4 ; 5) exaggerates this as if they did have all the time in the world then they could waste it strolling around the countryside. In this stanza there are very few references to the personality and character of his mistress and this indicates that the poet is only interested in sex. The second stanza is very persuasive by using death images to represent time. It implies that there isnt enough time to do all the romantic things considered in the first stanza so they should go ahead and have sex. To illustrate the point of time running out, the lines I always hear/ times winged chariot hurrying near, (Line 22) this lets her know that time does have a way of marching on. Vivid imagery is used such as then worms shall try/ that long preserved virginity. (Lines 27 28) These lines seem a bit horrific but they are actually meant to further convince his mistress to have sex with him. He is telling her that if she continues to resist him, then it will be worms that remove her virginity from her, as opposed to someone who really cares about her, meaning him. He also reminds her that the honour that she is clinging so tightly to will mean nothing when the worms eat her. Further, his feelings for her may have gone. The vulgar and insulting images he uses such as then worms shall try/ that long preserved virginity, (Lines 27 28) are to shock his mistress into wanting to have sex with him because if she doesnt then she will have nothing to look forward too as she will no longer be desirable. The second stanza ends with the lines the graves a fine and private place, / But none I think do there embrace (Lines 31 ; 32) this ironic statement provides the final argument as it describes how the love they have is so strong that they must not let time slip through their fingers. Instead they should use the time they have left to clutch at the love in front of them and have sex. The message in this poem is that lovers, and us as the readers, should use the time we have been given to the best of our ability. The third and final stanza is about seizing the moment and pursuing physical love. This is the most powerful stanza as the mistress is asked to bed, while your youthful hue/ sits on thy skin like morning dew, (Lines 33 ; 34) he is complementing her by telling her that she is young and beautiful and therefore ready for sex. A simile is used to compare the man and his mistress to amrous birds of prey. This means that they are like birds, part of nature, and it is natural to have sex. Further statements are used to show the amazing imagery of their love such as, let us roll all our strength and all/ Our sweetness up into one ball, / And tear our pleasure with rough strife/ Through the iron gates of life. (Lines 41-44) This gives us a beautiful image of the passion between the lovers. The poem ends with Thus though we cannot make our sun/ Stand still, yet we will make him run. (Lines 45 ; 46) This means that they cannot make time stop stand still so they should use it before it runs out to make children. While the poem starts out with the aim of seduction, it ends with beauty imagery of their true love for each other. Both poems were written in an attempt to woo a member of the opposite sex. They both have the same idea but both poets use different approaches. They Both Jonson and Marvell have many similarities but there are individual characteristics that the authors display. For example, Marvell, being cynic includes much more description. Both poems it is clear that the man is the more dominant figure, this was common knowledge in both Marvell and Jonsons time. Men ruled the roost. Both poems use stanzas, with Marvell in particular using three very different stanzas to persuade the woman in three different ways, all three are very persuasive but using different imagery. Rhyming couplets are seen at the ends of every line in Marvells poem, which helps the poem read smoothly. Overall I like both poems and think that the imagery used in both of them is excellent.

Mexicos 31 States and Single Federal District

Mexico's 31 States and Single Federal District Mexico, officially called the United Mexican States, is a federal republic located in North America. It is south of the United States and north of Guatemala and Belize. It is also bordered by the Pacific Ocean and the Gulf of Mexico. It has a total area of 758,450 square miles (1,964,375 sq km), which makes it the fifth-largest country by area in the Americas and the 14th largest in the world. Mexico has a population of 124,574,7957  (July 2017 estimate). Its capital and largest city is Mexico City. Its the 10th-largest country in the world by population, and Mexico City, when you take the entire metro areas population into account, is fifth in the list of the most populous of the world. Its in the top 25 when you use just the city proper. How Is Mexico Broken Up? Mexico is divided into 32 federal entities, of which 31 are states and one is a federal district. The following is a list of Mexicos states and federal district arranged by area. The population (as of 2015) and capital of each have also been included for reference. Federal District Mexico City (Ciudad de Mexico or formerly, Mexico, D.F.) Area: 573 square miles (1,485 sq km) Population: 8.9 million (21.581 million  in the greater metropolitan area) This is a separate city from the 31 states, similar to Washington, D.C. in the United States. Chihuahua Area: 95,543 square miles (247,455 sq km) Population: 3,569,000 Capital: Chihuahua Sonora Area: 69,306 square miles (179,503 sq km) Population: 2,874,000 Capital: Hermosillo Coahuila de Zaragoza Area: 58,519 square miles (151,503 sq km) Population: 2,300,000 Capital: Saltillo Durango Area: 47,665 square miles (123,451 sq km) Population: 1,760,000 Capital: Victoria de Durango Oaxaca Area: 36,214 square miles (93,793 sq km) Population: 3,976,000 Capital: Oaxaca de Jurez Tamaulipas Area: 30,956 square miles (80,175 sq km) Population: 3,454,000 Capital: Ciudad Victoria Jalisco Area: 30,347 square miles (78,599 sq km) Population: 7,881,000 Capital: Guadalajara Zacatecas Area: 29,166 square miles (75,539 sq km) Population: 1,582,000 Capital: Zacatecas Baja California Sur Area: 28,541 square miles (73,922 sq km) Population: 718,000 Capital: La Paz Chiapas Area: 28,297 square miles (73,289 sq km) Population: 5,229,000 Capital: Tuxtla Gutià ©rrez Veracruz de Ignacio de la Llave Area: 27,730 square miles (71,820 sq km) Population: 8,128,000 Capital: Xalapa-Enriquez Baja California Area: 27,585 square miles (71,446 sq km) Population: 3,349,000 Capital: Mexicali Nuevo Leà ³n Area: 24,795 square miles (64,220 sq km) Population: 5,132,000 Capital: Monterrey Guerrero Area: 24,564 square miles (63,621 sq km) Population: 3,542,000 Capital: Chilpancingo de los Bravo San Luis Potosà ­ Area: 23,545 square miles (60,983 sq km) Population: 2,724 Capital: San Luis Potosà ­ Michoacn Area: 22,642 square miles (58,643 sq km) Population: 4,599,000 Capital: Morelia Campeche Area: 22,365 square miles (57,924 sq km) Population: 902,000 Capital: San Francisco de Campeche Sinaloa Area: 22,153 square miles (57,377 sq km) Population: 2,977,000 Capital: Culiacan Rosales Quintana Roo Area: 16,356 square miles (42,361 sq km) Population: 1,506,000 Capital: Chetumal Yucatn Area: 15,294 square miles (39,612 sq km) Population: 2,102,000 Capital: Mà ©rida Puebla Area: 13,239 square miles (34,290 sq km) Population: 6,183,000 Capital: Puebla de Zaragoza Guanajuato Area: 11,818 square miles (30,608 sq km) Population: 5,865,000 Capital: Guanajuato Nayarit Area: 10,739 square miles (27,815 sq km) Population: 1,189,000 Capital: Tepic Tabasco Area: 9551 square miles (24,738 sq km) Population: 2,401,000 Capital: Villahermosa Mà ©xico Area: 8,632 square miles (22,357 sq km) Population: 16,225,000 Capital: Toluca de Lerdo Hidalgo Area: 8,049 square miles (20,846 sq km) Population: 2,863,000 Capital: Pachuca de Soto Querà ©taro Area: 4,511 square miles (11,684 sq km) Population: 2,044,000 Capital: Santiago de Querà ©taro Colima Area: 2,172 square miles (5,625 sq km) Population: 715,000 Capital: Colima Aguascalientes Area: 2,169 square miles (5,618 sq km) Population: 1,316,000 Capital: Aguascalientes Morelos Area: 1,889 square miles (4,893 sq km) Population: 1,912,000 Capital: Cuernavaca Tlaxcala Area: 1,541 square miles (3,991 sq km) Population: 1,274,000 Capital: Tlaxcala de Xicohtà ©ncatl Sources North America:: Mexico. The World Factbook, Central Intelligence Agency, July 24, 2019.

Research Articles Essay Example | Topics and Well Written Essays - 1000 words

Research Articles - Essay Example Qualitative evaluation based on ethnographic method at two suburban high schools. The setting for the study is two suburban school (Gance-Cleveland 2004 p.380). Children are persuaded to share the details of the problems in the family in a trusting and supportive environment and by creating a less stigmatizing and more positive environment for the participants. The research was approved by IRB (Institutional review board) and prior permission was obtained from cofacilitators, administrators and students for each interview. The anonymity of the participant was safeguarded in theoretical sampling in focus groups through by using code numbers in the data (Gance-Cleveland 2004 p.382). Patients were reviewed from an academic health center. Inclusion criteria are used with a face to face interview prior to the hospitalization and the measurement of pain through various methods preoperatively and post operatively (Ridge & Goodson 2000 p.71). The sample size constituted various numbers of participants for each study. The size of the sample seems to be adequate considering the age and probability of the hip replacement surgery. The study was conducted in an academic health centre ((Ridge & Goodson 2000 p.72). Five data collection instruments were used. They are Functional Status Index, Arthritis Impact Measurement Scale, Health Assessment Questionnaire, Sickness Impact Profile and Index of Well Being. The data was collected once before the surgery and twice after the surgery (Ridge & Goodson 2000 p.72) The ethical rights of the patients was safeguarded during the research since it is evident that patients were not forced to participate and even participants who dropped during the course of the research were not included in the final analysis ((Ridge & Goodson 2000 p.74). The research was conducted in a written format through the selection of statements in outcome measurement instrument that reduces the changes of bias in the data. The sampling

Animals should be used for scientific research Essay

Animals should be used for scientific research - Essay Example According to Botting and Morrison, even history proves the usefulness of animals in medical research as the scientist Louis Pasteur himself used chickens to study cholera, and rabbits and guinea pigs to study anthrax. Through his study using animals, he was able to develop not only an idea on the nature of the disease but also on immunization. Moreover, the development of vaccines and antibiotics that saved millions of lives made use of animals in laboratory testing, such as the use of rabbits and mice in the development of the Hemophilus influenza vaccine that saved hundreds of children annually from death or severe brain damage. Indeed, animal research has saved millions of lives. Secondly, animals are used for research in order to further improve animal production, and in the process to gain insights on human health. According to information from the Rutgers School, animals are being studied for the prevention of tumors in animals, for the prevention of cancers, blood clotting, he art disease and infection, for the successful development of clones, for the control of reproduction, and for the improvement of the well-being of many animals like horses. At the same time, animal research can help medical professionals gain insight on the nature of tumor formation in human cancers (â€Å"Research†). Therefore, without this procedure, there is no direction for research on human cancer. Without prior research using animals, preventive measures for humans would not be formulated and possible medical treatment would not be realized. However, many non-government groups oppose the use of animals for scientific research. The members of these groups usually fight for animal rights and for the prevention of cruelty to animals. However, governments like that of the United Kingdom assure the public that the use of animals for research is â€Å"carefully regulated† (â€Å"Research and testing using animals†). Moreover, according to the American Associatio n for Laboratory Animal Science, there is strict control of the use of animals in laboratory testing and research. This is based on laws like the Animal Welfare Act of the United States. These laws help monitor animals and make sure that pain in any way is alleviated if not eliminated. Furthermore, caging and feeding of these animals are properly monitored and carefully ensured (â€Å"Animal Research FAQ†). Moreover, those who conduct animal research have been issued licenses, and only those with a license would be able to properly monitor the safety of these animals and would be able to alleviate the pain that they are supposed to suffer (â€Å"Understanding Animal Procedures†). Nevertheless, those who fight for animal rights are actually relentless especially when it comes to the use of marmosets for the development of the cure for Parkinson’s disease (McKie). What animal rights advocates are protesting is the deliberate injection of Parkinson’s disease into these marmosets. However, most of these animal rights advocates basically are uninformed regarding the procedures and potential benefits of such experiments, and that they do not realize that the pain experienced by these marmosets is monitored and alleviated by medical experts. Besides, the benefits of finding a cure for Parkinson’ disease are far greater considering that hundreds of thousands of people in the United Kingdom and an even larger figure in the United States can be spared from suffering in case the

Financial data analysis Essay Example | Topics and Well Written Essays - 1000 words - 3

Financial data analysis - Essay Example Time series analysis also assist stakeholders and other interested parties in understanding how the various sets of data behave within a given period. Besides, the time series analysis assists in developing a forecasting model, which can be very significant in making projections, planning, and budgeting (Ott & Longnecker, 2010). The process involved restricting the data into the two prices of wheat as stated within the instructions. After which, the correlation function under the data analysis was used in order to identify the correlation coefficient. A descriptive data analysis was also conducted. Besides, the process involved conducting a time series analysis, which eventually contributed to the graph drawn below (Ott & Longnecker, 2010). Ott and Longnecker (2010 also add that even though the process was tedious and very challenging, the following are the findings. The other difficult obtained is that the data used was not graduated in order to ensure that a good fit of data is obtained for the purposes of further analyses. The correlation coefficients and the descriptive statistic components obtained from the data are represented in the following table. The following discussions provide the understanding of the correlation coefficients, covariance, some of the descriptive statistics components, and the time series graph. From the above figure, the correlation coefficient is 0.950684215, which is positive. According to Ott and Longnecker (2010), correlation coefficient range from +1 to -1 depending on the strength and direction of the relationship existing between the variables in question. In this case, the correlation coefficient is 0.95 indicating a strong positive correlation between the prices of the two types of wheat. The following are the time series graphs for each of the type of wheat that is in the question. The two time series are important in establishing a forecasting model for the prices of the two kinds of

Marketing strategy for ganga water purifier

Marketing strategy for ganga water purifier IMC PLAN FOR WATER PURIFIER Introduction Internal Analysis Firms Promotional Capabilities The current marketing strategy for ganga water purifier is a push strategy, utilizing personal selling via a sales force with limited advertising to increase brand awareness. The current promotional mix involves periodic advertising in area newspapers, a yellow pages ad, distribution of flyers, door-to-door sales through sales agents, and telemarketing performed by sales agents. The current RO filter market is served quite well, through several methods of distribution and many options and products available to the consumer. Currently, 30% of end consumers purchased their home water treatment system from local water treatment dealers, 26% from a department or discount store and 25% from a home improvement centre. Product/Service Analysis The RO filter market can be described as fragmented. There are many competing Products in the marketplace and no one have more than 15% of the market share. Retailers, which sell to the end user, hold the power in the manufacturer distributor Retailer relationship as they have many competing products to choose from and typically Only carry a single brand of RO filter. Major companies into this business are: Eureka Fobs , Hull ,Ion exchange,Philips Industry experts say that in India three types of water purifiers are being marketed now — ultra-violet based, reverse osmosis and resin based. The countrys largest water purifier maker Eureka Forbes Aquaguard is the market leader with 68 per cent in UV-based market. In reverse osmosis (RO) as well the company enjoys 60 per cent share and Delhi-based Kent RO systems has 40 per cent share. RO based water purifiers are the most expensive section of the water purifier market and are priced at Rs 13,000 and above.Philips, on the other hand, which uses UV-based technology to purify water, has dropped its price to Rs 6,995 from the initial launch price of Rs 8,500. Industry sources say its struggle to establish itself in the market with lesser priced water purifiers by competitors has been difficult.Out of the 220 million households in India, only about 8 million use water purifiers. Both HUL and Eureka had test marketed their products in southern states before launching it nationally. Product Description Reverse Osmosis (RO) is a filtration process which runs drinking water containing dissolved solids through a nano-filtration membrane. The purified water then goes to a storage tank and most of the unwanted organic and inorganic compounds, sediment and other contaminants are flushed down the drain. This form of water treatment is one of the most effective methods for producing high quality drinking water available on the market today Review of Past Promotional Programs In reverse osmosis (RO) as well the company enjoys 60 per cent share and Delhi-based Kent RO systems has 40 per cent share. RO based water purifiers are the most expensive section of the water purifier market and are priced at Rs 13,000 and above. Philips, on the other hand, which uses UV-based technology to purify water, has dropped its price to Rs 6,995 from the initial launch price of Rs 8,500. Industry sources say its struggle to establish itself in the market with lesser priced water purifiers by competitors has been difficult. As HUL airs its TV campaigns on how using Pureit will give freedom from boiling water, Eureka Forbes has signed on celebrity Smriti Irani for communicating its benefits. The past promotional programs involves periodic advertising in area newspapers, distribution of flyers, door-to-door sales through sales agents. The RO filter market is served quite well, through several methods of distribution and many options and products available to the consumer External Analysis Customer Analysis Buyer Needs Water is a major element required for human survival and thus clean, safe drinking water is a necessity for a healthy and safe lifestyle. In Indian society water safety has for the most part been taken for granted up to the last several years, but now due to industrial and environmental pollution consumers perceptions has changed. People concerned with the safety of drinking water now recognize a need to buy clean drinking water or to purify their own water. Forty-two percent of people use water treatment devices because they feel it makes their water safer. Those who do not like the current taste of their water can be assumed to encompass the other element of consumer need. Forty-three percent of people use water treatment devices because they feel it makes their water taste better . During the 2007 survey this figure grew from 48% of people being replaced by 60% of people use a filtration system for health-related issues. Decision Type Buying an RO system is an extensive decision due to the relatively substantial cost involved and the wide variety of competitive products on the market. Since most RO filters operate on the same principle of purifying water, the consumer would attempt to find value in quality, number of filtering stages, capacity of the system and ultimately price. Since a wide variety of choices exist personal selling plays an important role in convincing the consumer that a product holds higher merit and value than the competitors product. SWOT Analysis Product Company Strengths High quality product, manufactured in delhi, assembled in U.P. Water Quality Association member All components are NSF approved. Close relationship with suppliers. Easily customize product to meet consumers needs. Extremely competitive price and compensation structure Offer 5-Stage unit at better price than competition. Recent media exposure regarding unhealthy drinking water in india. 1st housing clear to see condition ofpurifier. Owner has extensive experience with water treatment problem solving. Produces pure drinking water at low costs. Weaknesses Large amount of personal selling Relatively unknown name in india. Variety of substitutes, including bottled water. Large number of competitors/substitutes in a fragmented market. High barriers to entry into Big Box stores. Opportunities Several very large possible target markets. To become perceived as sympathetic towards customers concerns and well-being. Utilize the Internet as a customer relationship management tool. Reduced public confidence in municipal water treatment centers. Threats Governmental regulations regarding water purification products. Competitive retaliation to Rosmosis entering the market with a competitive product at lower prices. Clean water is one of the most important needs of our bodies. It is a sad fact that something as essential to life as clean drinking water can no longer be granted to us. Unsafe water is not just a third world problem. In fact, safe drinking water is even harder to find specially in industrially developing countries such as the India. According to research articles and news, most tap and well water in India now are not safe for drinking due to heavy industrial and environmental pollution.We have reached to a point that, all sources of our drinking water, including municipal water systems, wells, lakes, rivers, and even glaciers, contain some level of contamination. A good water filter is the best and maybe the only solution nowadays. You can install and maintain the filters yourself and can ensure and feel safe about the water which you and your family drink. Just make sure the filter you choose removes the most spectrum of contaminants. Usually a professional filtration system worth invest-in is a 4 to 5 stage water purifier system. Each stage will remove certain types of contaminants, and all stages combined should protect you from just about every contaminant. provide information among 70% of target audience: Areverse osmosis water filter with activated carbon pre-filters, plus an ultraviolet light, are what we believe to be the most thorough and cost effective way to purify drinking water. Such a system willpay for itself within half a yearand can last 10-15 years with easy annual filter change create an image among 60 % of target audience: To create an image which provide best quality with low prices and create a brand that is trust worthy . by showing benefits that is getting most purified water at a cost os 36 paise / lit and taste too. stimulate trial of new product among 55% of target audience will make people motivated to try new product to see its features and see its advanced quality by implementing sales promotion techniques and personal selling like coupons and sales presentation. Budget allocation Percentage of the budget is stated for indicating the allocation Estimated budget : 50000000 Promotional budget estimate ( in lakhs) Advertising TV Commercial 50 lakhs (Production broadcasting) Newspaper advertisement 8 lakhs (Design publishing) Magzine 10 lakhs Radio advertisement 20 lakhs Event Exhibition(venue Setup, etc) 50 lakhs Direct Marketing Mailing(design, printing postage, etc) 4 lakhs Personal selling sales presentations 20 lakhs sales meetings 5 lakhs incentive programs 85 lakhs Sales promotions Contests; Games;Lotteries; premium and gifts; fair and trade shows; demonstrations; coupons; rebates; low-interest financing . 100 lakhs IMC STRATEGIES The campaign objectives of GANGA water purifier. Advertising strategy Advertising design :Story board is to make people aware of water related deseases. Type of appeal : emotional. Target audience :housewifes, working group. Message strategy :GANGA WATER FILTER Meaning : the name is kept as ganga because ganga is known to be the most pure. Tag Line : SWATCHTA KI PHECHAN Media selection: television, newspaper, magazines, internet, etc. The Unique Selling Proposition Excellent customer service response time. Very compititive pricing. Technical suppor available via phone and email. Online water diagnosis at http://www.gangapurifier.com/daignose_my_water.php Free basic water testing available. Custom water filter systems for special water conditions. Water quality association member. Other promotional tools strategy †¢What other promotional tools to be selected and why? Personal selling sales presentations sales meetings incentive programs Public relations Seminars: will give seminars on the topic of environmental pollution . How water causes deseases and how can we avoid it by using a water purifier and how ganga water purifier helps your family with this . charitable donations: will donate money to the areas where water purification projects are going on . publications: will release a monthly publication of what achievements are made my the company. community relations: Our aim is to increase their knowledge and understanding of what we do and where were going, so that they can feel part of â€Å"our community† and where appropriate join with us Sales promotions Contests: will organise contests which will be on the theme of water or environmental pollution and ganga water purifier will make people aware of this. Games: will organise games at major areas like universities ,government offices on the name of ganga water filter. lotteries: will tie up with some very gud brands and ganga water purifier will be distributed as lotteries. GANGA WATER PURIFIER : SWATCHTA KI PEHCHAN Creative tactics for television Vedio : the visual will communicate the message given by ganga water purifier that it is give the most purified water compared to others and will provide with many user friendly functions with really competitive pricies. Audio: the audio will be created which will force consume r to see the vedio and will help an appropriate mood Jingle used: live a healthy life Company : ganga water purifier BIBLIOGRAPLY www.jobsdb.com/HK/EN/V6HTML//IMC_Plan_Outline.pdf www.digg.com/educational/Sample_IMC_Plan www.drypen.in//developing-an-integrated-marketing-communication-plan-imc.html www.ethicsbasedmarketing.net//Sample%20IMC%20plan%20template.pdf faculty.fullerton.edu/mjoyce/Materials/IMC_Plan_Outline.htm www.kult-educ.org/wksp/imc-4/files/ibrahim/IMC-4_1-2.ppt

No Prayer in Public Schools Essay -- Religion in Public Schools

No Prayer in Public Schools Chapter three of Civil Liberties: Opposing Viewpoints inspired me to research today’s issues of school prayer. To understand how we got to where we are today, I first delved into our countries history of court cases pertaining to rulings on prayer in schools. Lastly, to update my audience on how our lives are being affected today, I directed my efforts toward finding current situations. By analyzing these situations, I gained knowledge for a better understanding of why society needs to be aware of these controversies. I don’t think there should be any form of organized prayer in today’s public schools. Praying in school was first addressed in the Supreme Court in 1962 in the Engle v. Vitale case. The Establishment Clause emerged and stated Congress shall make no law respecting an establishment of religion. The court ruled the Union Free School District in Hyde Park, NY had violated the First Amendment by directing the principals to cause the following prayer to be said aloud by each class in the presence of a teacher at the beginning of each school day: â€Å"Almighty God, we acknowledge our dependence upon Thee, and we beg thy blessings upon us, our parents, our teachers and our Country† (Longley, "Public"). I agree with the courts ruling because not all students in a classroom share the same beliefs. To cause everyone to say this prayer surely violates their rights. Two other court cases were influential in addressing prayer. In the 1971 Lemon v. Kurtzman case the Supreme Court composed a list of guidelines, known as the Lemon Test, to prove a practice unconstitutional. It states the court will rule a practice unconstitutional if: 1. It lacks any secular purpose. 2. The practice either promote... ...endment on School Prayer or Moment of Silence."   Library n.d.   28 Oct. 2001 . * * Lesk, Emily. â€Å"My Turn: My 60-Second Protest From the Hallway.† Newsweek 11 June 2001: 12-13. * * Longley, Robert.   "Chruch and State: How the Court Decides."   U.S. Gov Info/Resources n.d.   12 Nov. 2001 . * * Longley, Robert.   "Public Schools Don't Have a Prayer."   U.S. Gov Info/Resources n.d.   15 Nov. 2001 . * * McCuen, Gary E.   Religion and Politics: Issues in Religious Liberty.   Hudson: G.E. McCuen Publications, 1989. * * Roleff, Tamara L.   Civil Liberties Opposing Viewpoints.   San Diego: Greenhaven Press, Inc., 1999. * * Swomley, John M.   Religion, The State and The Schools.   New York: Pegasus, 1968. *